marketing plan

details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done. Glossary of Business Terms

Financial and business terms. 2012.

Look at other dictionaries:

  • marketing plan — / mɑ:kɪtɪŋ plæn/ noun a plan, usually annual, for a company’s marketing activities, specifying expenditure and expected revenue and profits ● Has this year’s marketing plan been drawn up yet? ● The marketing plan is flexible enough to allow for… …   Marketing dictionary in english

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • marketing plan — A detailed statement (usually prepared annually) of how a company s marketing mix will be used to achieve its market objectives A marketing plan is usually prepared following a marketing audit …   Big dictionary of business and management

  • marketing plan — Mktg overall marketing objectives and the strategies and programs of action designed to achieve those objectives …   The ultimate business dictionary

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Plan de marketing — Saltar a navegación, búsqueda Un Plan de promociones, mercadeo o marketing (Plan de Marketing) es un documento escrito que detalla las acciones necesarias para alcanzar un objetivo específico de mercadeo. Puede ser para un bien o servicio, una… …   Wikipedia Español

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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